Company

Since 1923, Maurice has grown from a push-cart vendor selling musical instruments, to a retail store on Maxwell Street in Chicago selling sporting goods, to the largest sporting goods distributor in the world.

Over the years Maurice has been part of nearly every aspect of the sporting goods business, including retailer, team dealer, manufacturer and wholesaler. As a wholesaler, we now serve tens of thousands of stores with a global reach extending to Canada, South America and Europe.

Maurice Sporting Goods has become today's leader in the outdoor sporting goods retail industry by providing effective merchandising and retail support through state-of-the-art technology, efficient distribution and exceptional customer service.

Corporate Overview

  • International sporting goods distributor
  • Largest sporting goods distributor in North America
  • Product categories include: fishing, hunting, camping, marine, athletics, fitness, hiking, officially licensed sports items, ball sports, bike accessories, RV supplies, sanitation and outdoor gifts
  • Eleven offices and seven distribution facilities supporting over 600,000 square feet of warehouse space
  • Employ over 600 people, including 200+ field representatives
  • Over 1,400 vendor partnerships
  • Customers include most major retailers in the outdoor sporting goods categories, including a significant number of “non-outdoor” retailers
  • Service over 15,000 store fronts
  • Offer full service category management – assortment planning, plan-o-gramming, replenishment (system or in-store), marketing, promotional planning, product development and sourcing and distribution services

 

Yesterday

FROM MAXWELL STREET TO GLOBAL LEADER
 

Maurice Sporting Goods evolved from a retailer on Maxwell Street to a multiple store operation throughout the 1930’s, 40’s and 50’s. Out of those stores, in the mid to late 50’s, Maurice began to do some wholesaling, primarily selling general sporting goods to schools in Chicago.

The business grew and prospered further after Mr. Olshansky’s sons Harold and Melvin, and son-in-law Frank Katlin joined the company in the 50’s and 60’s.  The second generation began to focus more on outdoors-related wholesaling, and when Sears Roebuck Company approached them about sourcing and supplying products, the business really started to take off. Other discounters, mass merchant and multiple-store accounts soon followed including a lasting relationship with Sam Walton of Walmart. Ultimately, the success of the company has always been defined by understanding what the consumer wants and then by being the lowest cost, highest value provider to our retail customers.

We expanded in 1973 to Atlanta, followed by Dallas in 1976, Harrisburg in 1988, Reno in 1991, and Toronto in 1994. We were the first distributor in the country to computerize and the first to make extensive use of plan-o-grams, to pre-ticket, and to provide regional satellite warehouses.

Maurice's Sporting Goods on Chicago's Maxwell St. - circa 1925
Maurice Sporting Goods on Chicago's Maxwell St. - circa 1925

 

Harold Olshansky, Frank Katlin, Melvin Olshansky
Harold Olshansky, Frank Katlin & Melvin Olshansky receiving an award - circa 1970

Today

 

HARDWORK & PERSEVERANCE
Maurice Sporting Goods today is an established distributor of fishing tackle, shooting sports accessories, and other outdoor sporting and athletic goods to the strongest mass merchandisers in the retail industry. We are the largest distributor in North America, offering our customers true nationwide service through our network of seven warehouses across the U.S and Canada.

While Maurice has been focused on the mass merchant, multiple store operators and large sporting goods stores, we enjoy good relationships with a great many independent dealers as well.  Our b2b webstore focuses solely on these independent dealers, providing over 65,000 aggressively priced wholesale products. We also supply sporting goods products to some of the largest online retailers like Amazon.com, Walmart.com, Dicks.com, Kmart.com, Sears.com and Overstock.com.

More than just a distributor, Maurice Sporting Goods is a full service merchandiser. Our people are well trained and motivated. We provide a package of services to our customers which include assortment planning by local market, ad item selection and pricing, effective quick turn replenishment of programmed product, plan-o-gram set-up and implementation, analysis of sales and margin production, open to buy and inventory level control, defective product handling, and much, much more. We also design tailored programs for special use customers such as mail order and incentive programs.
READ MORE ABOUT OUR SERVICES & CAPABILITIES

fishing, hunting, camping, marine, fitness, sports products

Maurice B2B wholesale sporting goods website

merchandising motorola unit

Tomorrow

 

WE'RE JUST GETTING STARTED
From our brand new 300,000 square foot warehouse facility near Atlanta, Georgia to $1,000,000 in inventory, logistic and technological advancements, to investing in our newest office location near Shanghai, China, Maurice Sporting Goods continues to grow to meet the needs of our customers and vendors.

We will continue to invest in our relationships with our retail partners and our vendor partners. As we find ourselves at the center of these two very key networks, having strong relationships is our biggest advantage.  The more we understand their needs and the more they understand our capabilities, the more win-win situations we create as we go to market together.

As products continue to be developed, modernized and targeted to meet the needs of the consumer, our biggest challenge will be to grow the number of participants in outdoor and other sporting activities and make sure they have access to the products and resources to be able to participate in these great activities. This is where our expertise in merchandising, category management, sourcing, marketing, and promotions will be our greatest asset.

Maurice's Sporting Goods warehouse

Maurice Sporting Goods China Office

A family experiencing the great outdoors

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