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| Who is Maurice
Sporting Goods |
| Maurice Sporting Goods was established
in 1923 by our founder, Maurice Olshansky,
as a sporting goods outlet in downtown
Chicago. The business grew and prospered
after Mr. Olshansky's children grew
up and joined the business. By 1958,
we had started to supply local discount
stores with sporting goods. Our first
expansion was to Atlanta in 1973, followed
by Dallas in 1976, Harrisburg in 1988,
Reno in 1991, and Toronto in 1994. We
were the first distributors in the country
to computerize. We were also the first
to make extensive use of planograms,
to pre-ticket, and to provide regional
satellite warehouses.
Maurice Sporting Goods today is an
established distributor of fishing
tackle, shooting sports accessories,
and other outdoor sporting and athletic
goods to the strongest mass merchandisers
in the retail industry. We are the
largest distributor in the country,
and now can offer our customers true
nationwide service through our network
of six warehouses. |

Our Founders
Maurice and Mae Olshansky |
More than just a distributor, Maurice
Sporting Goods are a full service merchandiser.
Our people are well trained and motivated.
They provide a package of services to
our customers which include assortment
planning by local market, ad item selection
and pricing, effective quick turn replenishment
of programmed product, planogram set-up
and implementation, analysis of sales
and margin production, open to buy and
inventory level control, defective product
handling, and much, much more. Maurice
also designs tailored programs for special
use customers such as mail order and
incentive programs. |
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| Maurice Sporting
Goods Today |
- International sporting goods distributor
- The largest sporting goods distributor
in North America
- Seven offices and five distribution
facilities supporting over 500,000 square
feet of warehouse space
- We employ over 500 people, including
148 field representatives
- Over 1,000 vendor partnerships
- Customers include ALL major retailers
in the outdoor sporting goods categories,including
a significant number of “non-outdoor”
retailers
- Service over 6,000 store fronts
- We offer full service category management
– assortment planning, planogramming,
replenishment (system or in-store), marketing,
promotional planning and distribution
services
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| Maurice Sporting
Goods Mission Statement |
Maurice Sporting Goods is a family owned
company founded in 1923 dedicated to...perpetuating
the entrepreneurial spirit of the founders,
achieving excellence through providing
and communicating quality value added services,
ensuring long-term profitable relationships
with our valued customers and vendors,
providing an environment for the positive
professional development of our associates.
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