Maurice Sporting Goods’ merchandising strategy is to provide a selection of product that is best suited to the needs of a specific market area.
Our buyers have years of experience in the fishing, hunting, and outdoor sporting goods categories, working with vendors and account teams to ensure delivery of the best products at the right price, with an assortment that is always regionally and seasonally correct.
Our item selection process is multi-fold:
• We work closely with nationally known manufacturers to support national consumer needs and trends.
• We focus on regional vendors to supply micro-markets with locally used products.
• We support the products that address the merchandising strategies specific to individual customers.
INVENTORY & SUPPLY CHAIN MANAGEMENT SOLUTIONS
Our high level of expertise with JDA Portfolio Systems provides us a full range of merchandising and assortment planning resources for our customer partners. Our continued investment in this world-class technology allows us to maintain an advantage for our customers in this highly competitive retail arena. Leveraging these JDA replenishment and category solutions allows us to reach our customers’ desired end game:
• increased turns • reduced inventory levels • maximized contribution margins
E-3 technology is a software program designed to effectively manage inventories when thousands of SKUs are involved. This system addresses the unique requirements of store level replenishment allowing Maurice Sporting Goods to get the right items into the stores at the right times. Its ultimate purpose is to increase sales with an optimal inventory level. Specific benefits include:
• Forecasts customer / store demand
• Estimates lost sales • Optimizes replenishment cycles
• Builds replenishment orders
NATIONAL/REGIONAL VENDOR SUPPORT
Maurice Sporting Goods inventories over 50,000 fishing, hunting, marine, camping, fitness, licensed and outdoor themed gift SKU’s from every national manufacturer and hundreds of key regional manufacturers.
PROMOTIONAL PLANNING BASED ON RETAIL PERFORMANCE ANALYTICS
Historical sales analysis and coordination with the manufacturing community is key to developing a promotional plan that combines manufacturer advertising with regional sales trends.
We have collected consumer purchase data from virtually every major retailer in the Sporting Goods categories. This information is a critical component in enhancing retail productivity resulting in improved item level forecasting, assortment planning, promotional planning / tracking, and the identification of in-season sales opportunities based on changes in consumer demand patterns.
While the data is a critical component in the analytical process, having resources that are “intellectually curious” and capable of identifying the trends, purchase patterns, and sales enhancement opportunities in a highly complex business is the true differentiator at Maurice Sporting Goods.
The Maurice marketing department provides a wide range of support to some of the largest retailers in both the United States and Canada. Retail customer assignments typically include strategies for simplifying the purchase at the point-of-sale, local, regional and national category promotions designed to drive sales in peak periods, and the coordination of grand opening events planned around a particular category for maximum exposure in a new market. All initiatives are strategically based on retailer category objectives and corporate imperatives.
We have the ability to create and implement a broad range of initiatives such as:
• Product industrial design, development and cosmetics
• Packaging design and development
• Point-of-purchase display development
• In-store signing and merchandising from concept to production
• Promotional planning and implementation
• Collateral design and development including catalogs, brochures and ads
Big Game International, Maurice’s international product development division complements the Maurice assortment. South Bend®, Matzuo America®, Mossy Oak Hunting Accessories®, Shoreline Marine® and several other key private brands are driven by BGI. Our internal product development team works closely with our Asian and domestic manufacturing facilities to offer a significant savings to the consumer while maintaining the highest product standards.
Our Big Game International division works with several major retailers to develop private branded products and packaging. Private label products allow each retailer to target specific price points at above average margins.