Retail Category Management

Retail Category ManagementOffering the right items in the right locations at the right time is one of the most important contributors in maximizing sales and profitability for any retailer.

retail category management statistical bar graphASSORTMENT PLANNING
Experienced regional experts, an extensive SKU list and the latest technology enables us to develop optimized assortments for retailers at all levels. The Retail Category Management team works in concert with our retail partners to develop regionally and seasonally correct assortments for every category supplied by Maurice Sporting Goods.

Example Plan-o-gramMaurice Sporting Goods can provide detailed item planograms that will assist in a stores ability to maintain item integrity. Planograms are also an invaluable merchandising tool when combined with POS sales in fine-tuning go forward assortments. Development of planograms is dependent upon many sources of data including:

Plan-o-gram of Fishing Set• Customer collaboration   • Regional market assignment
• POS data integration   • Internal data warehouse
• Space allocation review   • Imaged merchandising

Space allocation by category and product type is a key factor in the profitability for the department. Maurice Sporting Goods provides data to determine the proper space assignments, in and out of season, for any market in North America. Analysis is based on:

• Product:   category, vendor and item
• Location:   region, planogram and store
• Performance:   sales, space, profitability and productivity

Maurice Sporting Goods continually invests in the latest technology. We utilize JDA Space Planning and Diver to analyze our shipments and customer sales data on a daily basis. This data provides the information necessary to properly assort, merchandise and replenish the products supplied by Maurice Sporting Goods.